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Client Focus: Project history with Eat Cake!

So this is what it’s like to be close to someone famous? It almost felt like we were all going to be on TV...!  “So surreal,” as Hilary would say--and she’s right. Since the winter of 2008, Eat Cake! and Hilary have been fairly common topics of conversation here at digital reaction, because she is a ... Read More

 

The G.E.A.R.S. Of The Retail Customer Service Experience

During a recent conversation with a colleague we discussed the differences between the terms "customer service" and "customer experience."  Interestingly enough, the conversation was sparked by a question asked by one of our new friends on Twitter.  After going back and forth for quite some time we decided to agree on 5 key points.  They ... Read More

 

You Have To Have C.R.I.S.P. Customer Service Interactions

I have been teaching a lot of customer service and client-relationship management workshops lately. In many of them we heard from a host of novice leaders about the importance of things like "strict adherence to standardized scripting for customer-facing professionals to ensure a consistent customer experience." Hold on for a second...I think I need to ... Read More

 
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