A Letter from the President:
Let’s turn back the calendar to 1999…
Commercially speaking, the Internet was a new playground, and there were few rules, few standards, and even fewer people who knew what to do with it. One group carved the way. We called ourselves Web designers: part artist, part techie, and part pioneer. We were fueled on coffee, junk food, and “dot-com” startup money. There were no college degrees in this field and no leather-bound portfolios to speak off—just ambition, creativity, and the adrenaline rush of being part of something we knew was going to be huge.
One of those pioneers was yours truly, rob torres (lowercase on purpose),* and over the past 12 years I have delivered the best the Web has to offer – with an unmatched client-focused approach not found in any industry, let alone Web design. I firmly believe that by listening to clients and understanding their business needs, I can determine not only the best Web solution but also deliver the best client experience during the process.
My company, digital reaction total web solutions, was founded on these beliefs and I make sure each and every member of our team – whether an employee, free-lance contributor, or strategic partner – strives to exceed client expectations across all aspects of the project and its end result.
We work with clients ranging from small local businesses to international consulting firms servicing Fortune 500 companies. We are the team behind the team of the most successful Web-based marketing initiatives our clients have ever deployed, and referrals from our clients continue to be our largest source of growth.
We are the team behind the team of the most successful Web-based marketing initiatives our clients have ever deployed, and referrals from our clients continue to be our largest source of growth.digital reaction is based on Boston’s Northshore – with team members and contributors across the country and beyond. Our team members are the “x factor” of the industry, professionals that you can’t hire from a job recruiter. Each member came to digital reaction via a trusted professional contact, and most have 10+ years experience in their area of expertise.Throughout our site, I will take the time to introduce to you digital reaction’s core team and highlight some of our individual and collective accomplishments and technical proficiencies. We hope you gain some important insights into who we are because when choosing a Web design firm, it’s the people that ultimately make the project a success…
Thank you in advance for taking the time to consider digital reaction.
* Note: Why is my name always lower case? It’s because at digital reaction we believe the emphasis should be on the client.
| rob torres Founder and Creative Director |
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| rob’s love for design, his creative skills, and, surprisingly, his customer service experiences during years of selling cars and bartending are all equally responsible for the success of digital reaction.Although many great minds out there do what we do, our “until the client is happy” approach sets us apart. The privilege of building his reputation alongside some of the web’s earliest pioneers gave rob the unique perspective that defines digital reaction. He believes that although many great minds out there do what we do, our “until the client is happy” approach sets us apart. In his spare time rob is an avid gamer, enjoys getting invited over to your name goes here for dinner, and being corrected by his two beautiful daughters…
email: rob@digitalreaction.net |
| Shannon Torres Web Content Editor & CFO |
| In addition to managing the day-to-day financial and administrative operations, Shannon makes sure the i’s are dotted, the t’s are crossed, and everything is presented in the best possible light. Shannon accepts no responsibility for rob’s aversion to capital letters… Shannon makes sure the i’s are dotted, the t’s are crossed and everything is presented in the best possible light. In her spare time Shannon enjoys speed reading gigantic novels, beating everyone at Facebook Scrabble, and engaging in many an online debate under one of her many fake names… email: shannon@digitalreaction.net |
| Hank Davis Strategic Business Advisor & CSO |
| digital reaction and Hank work together on a daily basis leveraging each other’s complementary talents, skills, and contacts while challenging each other to continue developing as business owners. As de facto chief strategy officer for digital reaction, Hank helps conduct effective market and competitive analysis, develop and implement value-driven business strategies, select contract business partners, and ensure tactical implementation of business best practices. digital reaction’s goal is to have the # 1 client experience and offering in the industry. We help to make that a reality! Hank and rob, friends for 25 years, have one goal: digital reaction operating as a successful, efficient, and effective business without compromising its boutique-style design studio vibe.In his spare time Hank enjoys never being wrong, studying Brazilian Jiu-Jitsu and answering only to Athena the Dog… email: hank@digitalreaction.net |
Experience obviously plays a key role in any business. digital reaction’s diverse team of talented and experienced industry professionals ensures we are constantly evolving. Backgrounds in design and development as well as in sales, marketing, behavioral therapy, and even bartending give digital reaction’s core management staff a unique and multifaceted approach to everything from initial design concepts and problem solving to client relationships and final project delivery.