about digital reaction

	rob torres founder and creative director rob’s customer service experiences during years of selling cars and bartending are surprisingly as responsible for the success of digital reaction as his love for design and his creative skills. Many great minds out there do what we do, but our approach of “until the client is happy…” is unusual. In addition, rob had the privilege of building his web reputation alongside some of the web’s earliest pioneers, which gives him the unique perspective that defines digital reaction. email: rob@digitalreaction.net direct: 978.239.6226		Experience obviously plays a key role in any business. digital reaction’s diverse team of talented and experienced industry professionals ensures we are constantly evolving. Backgrounds in design and development as well as in sales, marketing, behavioral therapy, and even bartending give digital reaction’s core management staff a unique and multifaceted approach to everything from initial design concepts and problem solving to client relationships and final project delivery.

	shannon torres content editor & cfo Shannon makes sure the i’s are dotted, the t’s are crossed and everything is presented in the best possible light. She accepts no responsibility for rob’s aversion to capital letters... email: shannon@digitalreaction.net direct: 978.239.5717

	richard d. henry business advisor digital reaction and Rich work together on a daily basis leveraging each other’s complementary talents, skills, and contacts while challenging each other to continue developing as business owners. As de facto chief strategy officer for digital reaction, Rich helps conduct effective market and competitive analysis, develop and implement value-driven business strategies, select contract business partners, and ensure tactical implementation of business best practices. Rich and rob, friends for 25 years, have one goal: digital reaction operating as a successful, efficient, and effective business without compromising its boutique-style design studio vibe. email: rich@digitalreaction.net direct: top secret